Greif

The biggest challenge lay in combining functionality, representativeness, and brand experience into one clear concept.
The stand consisted of two floors, with a meeting room and several lounge areas on the upper level. On the ground floor, we integrated two additional meeting rooms and a fully equipped kitchen with all the necessary catering facilities.

In addition, the products had to be presented in a highly visible way, without compromising the open and welcoming atmosphere. This required careful coordination of the routing, sightlines, and the positioning of displays and furniture.

• A high-quality finish in material use, graphic canvases, lighting, and greenery
• A clear regional representation within the design
• An open structure that encourages networking without obstructing the view of the products
• Clear product presentation without clutter or excess
• TV screens in every meeting room for presentations and video meetings

At So Expo, we love smart solutions that are both beautiful and practical. In this stand, we worked with light wood tones, wooden wall panels, and plenty of built-in storage space.

We created a two-story stand with staircases on both sides to ensure a natural flow and optimal accessibility. Every detail—from the placement of the plants to the lighting plan—contributed to a warm and professional atmosphere where visitors felt welcome.