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Energieweg 19,
5804 CE Venray
Netherlands

+31 (0)478 514 577info@soexpo.nl
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So-
_CreativeReliableImpactfulSuccessfulExpo

We are So Expo. Your partner in stand construction and business interiors. For more than 15 years, we have been making brands visible with stands that not only impress but also tell stories.

Our team is made up of skilled professionals with a passion for craftsmanship. Together, we create tailor-made solutions that reflect our clients’ identity. As a family business, we distinguish ourselves through short lines of communication, flexibility, and a genuine love for the trade. Our goal? To help organizations make a difference worldwide.

Our label

Everything we create is developed in-house – from the very first design to full realization. Our team of specialists works in our own workshop in the Netherlands, with an eye for detail and a strong sense of reliability. You’ll notice it in everything: the appearance of your stand, the materials we use, and the way every detail is perfectly taken care of.

Our stands carry the hallmark of the Dutch industry and are ISO-certified for both quality and sustainability. We work with materials and processes that meet the highest standards. That’s not only good for your brand but also for the world of tomorrow.

As a family business, we stand for continuity, reliability, and clear agreements. We know our clients personally and think alongside them as a partner. That involvement is reflected in everything we do – from the first contact to the delivery of your stand on the exhibition floor.

With Dutch Engineered – Family Owned, you choose a stand that is built to last: made in the Netherlands, built on trust.

As a family business, we have stood for quality, reliability, and craftsmanship for generations. Everything we do is thoughtful and solid – typically Dutch.

With our label Dutch Engineered – Family Owned, we emphasize both our roots and our unwavering standards of quality.

So Expo was founded in 2007 with a team of five craftsmen and a workspace of 800 m². From those modest beginnings, we gradually grew into the company we are today: a close-knit team of around thirty specialists, operating from a modern facility of 4,914 m².

In the meantime, we have completed more than 4,000 projects across more than 38 countries worldwide. We bring that experience into every new design and every stand we build. In this way, we combine the strength of a family business with international impact, helping brands stand out all over the world.

Team
Hans
van der Heijden

Owner

Stefan
Martens

Co-owner

Dennis
van der Heijden

Director

Niek
Bovee

General Manager

John
Lucassen

Project Manager

John
Camps

Project Planner

Jan
Janssen

Warehouse Manager

Luuk
Rutten

Project Manager

Rohan
Jacobs

Designer

Stephan
Wainman

Designer

Coba
de Wit

Graphic Designer

Kim
van Beurden

Sign Specialist

Jacqueline
de Korte

Administration

Wilma
Melssen

Sign specialist

Robin
Lucassen

Marketing

News

Exhibition

CES 2026

News

ISO 9001 Certified!

Exhibition

We are officially ISO 14001 certified!

Team

Team So Expo in action