Canon

The biggest challenge was integrating the client’s many products into the stand. The X-ray equipment in particular required a thoughtful presentation: each product needed to receive sufficient attention while remaining part of a clear and organized whole. The key was finding the right balance between spatial layout, visibility, and experience.

• Present X-ray equipment in a representative way at the trade fair
• Showcase medical equipment clearly and professionally

In collaboration with UXPARTNERS, we translated the client’s wishes into a concrete plan. After the sales phase, John took full responsibility for the project and ensured its execution. With clear task allocation, precise coordination, and our own team, we created a stand where the medical and X-ray equipment was optimally showcased—ready to make an impact on the trade fair floor.