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Borusan Pipe

LocationDüsseldorf
ExpoWire
Collaboration withUX PARTNERS
Contact person
John Lucassen

Wire & Cable is the world’s leading trade fair for the wire and cable industry. It brings together the biggest players in the market to showcase their latest technologies and products.

For this edition, on behalf of So Expo and in collaboration with UX Partners, we created a striking and functional stand for Borusan Pipe. From the first client contact to delivery, we managed the entire process.

About this project

The biggest challenge was the construction of the ceiling. Due to its unique shape and dimensions, this element required custom technical solutions and careful planning. The structure was pre-assembled in sections in our own workshop and transported by truck to the exhibition site.

  • A high-quality, visually appealing stand where the product takes center stage
  • Reuse of existing stand elements to work sustainably and cost-effectively
  • Integrate the steel pipes (core business) visibly and recognizably into the design
  • A stand that invites sales, new client relationships, and welcoming existing clients

John acted as the single point of contact, ensuring smooth collaboration between all parties involved. We translated the concept into an executable construction plan, prepared the technical drawings, managed in-house production, and coordinated logistics. With a strong team, our own facilities, and short communication lines, we were able to act quickly and guarantee that the stand was delivered on time and as agreed – including the impressive ceiling structure as a visual centerpiece.

Hi! I am John. I would be happy to tell you more about this project.

+31 (0)478 514 577

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