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ArcelorMittal

LocationDüsseldorf
ExpoWire
Collaboration withUXPARTNERS

ArcelorMittal is a publicly listed company and one of the world’s largest steel producers, with its headquarters in Luxembourg.

For an international trade fair, we created an innovative, multi-level stand that perfectly reflected ArcelorMittal’s technological character. With a mezzanine, striking design, and numerous digital applications, visitors were able to interactively explore the steel giant’s extensive range of products.

About this project

Around the mezzanine, we built a truss structure fully clad with white wooden columns. These elements together formed a visual roof structure that had to be both functional and aesthetically striking.

  • An innovative and progressive appearance that matches their market position
  • A strong visual story with plenty of imagery: from LED walls to touchscreens and monitors
  • A functional stand with enough space for demonstrations and interaction with visitors

We fully pre-assembled the column structures in our own workshop so that everything could be quickly and efficiently constructed on-site. Using material lifts, we carefully placed the columns around the trusses. The stand was equipped with various screens, including a large LED wall, interactive touchscreens, and standard monitors—all aimed at presenting ArcelorMittal’s products and innovations clearly and powerfully. Thanks to our experience, in-house equipment, and dedicated project supervision, we were able to deliver on schedule and with the desired quality.

Hi! I am John. I would be happy to tell you more about this project.

+31 (0)478 514 577

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